商品敘述：

Caf Cupcake (CC) is a fast-casual restaurant chain that offers artisan cupcakes and light fare throughout the southeastern United States and Texas. This case chronicles the growth and evolution of Caf Cupcake. It also considers the specific human resource challenges the company''s leaders face at the end of the case as they attempt to scale CC''s business concept. By 2018, Caf Cupcake had achieved several significant milestones. It operated 35 caf s with almost 700 employees. Its unique restaurant concept and distinctive cupcakes fueled rapid growth, which led to a more complex, vertically-integrated organization. The original founding team of Emma Bisset and Aneisha Davis recently added Dr. Jonathan Patel, an expert in organizational behavior and human-resource management, who turned down a partnership offer at a leading consulting firm to become Caf Cupcake''s chief operating officer. The case looks at the organization from the partners'' point of view. Anticipating continued rapid growth, the partners question how Caf Cupcake should respond to strategic, human resource, and organizational challenges that lie ahead. What will best position the company for future success? What organizational practices should the partners sustain, drop, or add to enable this success? The Caf Cupcake case highlights the organizational challenges that companies face as they grow and evolve. It can be used in an introductory undergraduate or MBA course to illustrate how to manage organizational change and scale new ventures. It is also appropriate for advanced electives in Organizational Behavior, Leading Change, Strategic Human Resource Management, and Entrepreneurial Management or in an Executive MBA program.

涵蓋領域：

Business growth;Business lifecycle;Change management;Entrepreneurs and founders;Hiring and recruitment;Organizational behavior;Organizational change;Organizational values;Start-ups

相關資料：

HBS Brief Case Teaching Note, (5-919-510), 11p, by Anthony J. Mayo, Heather Beckham

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