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 您所選取的商品項目

> Fishbowl: Scaling Up

商品編號: 9-919-013
出版日期: 2018/12/21
作者姓名:
John, Leslie K.
商品類別: Marketing
商品規格: 23p

再版日期: 2019/09/30
地域: United States
產業: Advertising & public relations;Consulting services;Human resources;Technology
個案年度: -  

 


商品敘述:

Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl, people get real. Fishbowl prides itself in being a ""safe space"" that allows users to feel comfortable interacting with candor - whether to ask difficult questions in order to give and get advice, or just to vent or crack jokes. A key part of the user experience is the ability to post anonymously. But to ensure relevance of posts, when a user signs up, Fishbowl verifies their identity by requiring them to provide their full name, employer email address, LinkedIn account and contact list. Fishbowl has several hundred thousand users and is now looking for ways to monetize the platform. As such, founders Loren Appin and Matt Sunbulli face a mission-critical decision: should they integrate employers into the platform? Although formally integrating employers would provide a much-needed revenue stream, at the same time Appin and Sunbulli worry that doing so could destroy the user experience. Is formalizing employer relationships antithetical to the safe space they have created?


涵蓋領域:

Marketing;Organizational behavior


相關資料:

Case Teaching Note, (5-920-022), 43p, by Leslie K. John