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商品編號： 9-903-419 出版日期： 2002/11/27 作者姓名： Goldberg, Ray A. 商品類別： Other 商品規格： 37p 再版日期： 2003/06/16 地域： United States 產業： Agriculture sector;Biotechnology industry;Food industry 個案年度： 2002 - 2002
商品敘述：
Monsanto is the biotechnology leader in agriculture. How does it use its leadership in Round Up to fund long-term research and development in biotechnology that is acceptable to the priority system of consumers in different parts of the world? Includes color exhibits. This case is available in only hard copy format (HBP does not have digital distribution rights to the content). As a result, a digital Educator Copy of the case is not available through this web site.
涵蓋領域：
Annual reports and financial statements;Business and government relations;Community development;Cross-functional management;Customer relationship management;Customer-centricity;Disruptive innovation;Globalization;Incubators;Leadership styles;Organizational culture;R&D;Search engines
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