[ Tips ] 一分鐘使用導覽
商品編號： 9-822-011 出版日期： 2021/09/29 作者姓名： Shipley, N. Louis;Kerr, William R. 商品類別： Entrepreneurship 商品規格： 15p 再版日期： 2022/03/18 地域： United States 產業： Media industry 個案年度： 2017 - 2018
商品敘述：
In May 2018, celebrated journalist Katie Couric and her husband, John Molner, had recently launched a full-service media firm called Katie Couric Media (KCM). Couric treasured the opportunity to address important social issues like gender equality, environmental sustainability, and mental health. The couple had raised enough funding to launch the venture. Now, they needed to land a first client to underwrite production costs, sign a partner to promote and distribute the content, and identify a story Couric wanted to tell. The first customer would be crucial in establishing a strong foundation for future work. They wanted to partner with a brand interested in the purpose-driven content about which they were passionate, but they did not want to sell a one-time consulting engagement. Rather, they were interested in customers to sign on for a recurring, subscription-based contract.
涵蓋領域：
Customer relationship management;Entrepreneurship;Marketing;Mergers and acquisitions;Start-ups
相關資料：
Case Teaching Note, (5-822-138), 8p, by N. Louis Shipley, William R. Kerr, Paige Boehmcke
哪些人也有訂購？