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> C16 Biosciences: Lab-Grown Palm Oil

商品編號： 9-820-008
出版日期： 2019/10/07
作者姓名：
Bussgang, Jeffrey J.;Hull, Olivia
商品類別： Entrepreneurship
商品規格： 23p

再版日期： 2019/11/12
地域： Central America;East & Southeast Asia;Indonesia;Malaysia;Massachusetts;New York;North America
產業： Agribusiness;Agriculture;Biotechnology;Cosmetics;Food;Food & Beverage;Personal care products;Retail & Consumer Goods
個案年度： -  

 


商品敘述：

Synthetic biology start-up C16 Biosciences wants to solve a big problem: replace palm oil, a major contributor to deforestation and climate change, with a lab-grown substitute. CEO Shara Ticku has ambitious plans to supply her lab-grown palm oil to food manufacturers, who use palm oil liberally in a variety of products from ice cream to margarine. In bringing her product to market, Ticku faces a tough decision. Should she roll out the product first in the personal care market, which has lower volumes and premium prices, or go straight for food? The meteoric rise of lab-grown meat company Impossible Foods has caught the attention of an investor, who wonders if C16 should tap into excitement about lab-grown foods to raise a Series A funding round. But are there merits to starting small?


涵蓋領域：

Climate change;Corporate social responsibility;Corporate strategy;Entrepreneurship;Environmental sustainability;Marketing;Product development;Product positioning;Social entrepreneurship;Startup;Supply chain management;Venture capital


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