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商品編號： 9-819-115 出版日期： 2019/04/01 作者姓名： Kominers, Scott Duke;Kotosaka, Masahiro;Sato, Nobuo;Kanno, Akiko 商品類別： Entrepreneurship 商品規格： 21p 再版日期： 2020/08/03 地域： Japan 產業： 個案年度： 2018 - 2019
商品敘述：
Raksul, 2018 Forbes Japan "Startup of the Year," ran an e-commerce platform drawing upon thousands of individual suppliers. Launched as a business-to-business printing services marketplace, Raksul had recently expanded to operate both a logistics/delivery marketplace and a television advertising marketplace. Each marketplace faces its own growth challenges; at the same time, the CEO must consider whether and how each marketplace can enhance the others.
涵蓋領域：
B2B marketing;Start-ups;Market entry;Industry analysis
相關資料：
Case Teaching Note, (5-821-026), 23p, by Scott Duke Kominers, Masahiro Kotosaka, Akiko Kanno, Nobuo Sato
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