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商品編號： 9-818-039 出版日期： 2017/08/10 作者姓名： Cespedes, Frank V.;Miguel, Fernanda;Cal, Mariana 商品類別： Marketing 商品規格： 27p 再版日期： 2020/07/21 地域： Chile 產業： Financial service sector 個案年度： 2011 - 2017
商品敘述：
In August 2017, Cumplo''s Founder Shea and CEO Kirberg meet to discuss growth and strategy issues faced by this Chilean fintech startup. What sales and marketing strategy will best foster the compny''s growth? Are changes needed in the product lineup? How and when should Cumplo begin to expand beyond Chile, to other countries in Latin America? The company raised $1.4 million in its first three years, mainly from individual investors, and then issued new shares for $3 million in 2015. By June 2017, Cumplo was debt-free, had achieved break-even, and had raised an additional $2.3 million.
涵蓋領域：
Business expansion;Fintech;Growth strategy;Marketing strategy;Microfinance;Social entrepreneurship;Strategy
相關資料：
Case Teaching Note, (5-819-037), 11p, by Frank V. Cespedes
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