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商品編號： 9-808-025 出版日期： 2007/08/31 作者姓名： Jones, Geoffrey G.;Decker, Stephanie 商品類別： Other 商品規格： 26p 再版日期： 2022/10/28 地域： Africa;India;United States 產業： Retail trade 個案年度： 1945 - 1979
商品敘述：
Explores the opportunities and threats to Unilever''s global business in 1978 based on the commercial and political challenges faced by three of its subsidiaries, Lever Brothers in the United States, Hindustan Lever in India, and United Africa Company in West Africa. Management faced several problems: criticism of multinational companies, anti-trust legislation, expropriations, and rising competition from international and local rivals. Focuses on developing a new global strategy for a company that placed a premium on a consensual management style and local autonomy.
涵蓋領域：
Business history;Business law;Business performance indicators;Compliance management;Globalization;International business;Management styles;Multinational corporations;Organizational transformation;Global strategy;Competitive strategy
相關資料：
, (9-323-049), p, by Geoffrey G. Jones, Mona Rahmani
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