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商品編號： 9-804-057 出版日期： 2003/09/19 作者姓名： Jones, Geoffrey G.;Gallagher-Kernstine M, Meghan 商品類別： Other 商品規格： 14p 再版日期： 2006/06/06 地域： Europe 產業： 個案年度： 1900 - 1999
商品敘述：
Examines the tensions multinationals cause by focusing on Europe''s reaction to the growing U.S. multinational investment in the 20th century. Initially, Europeans rarely felt threatened by U.S. investments, however, tensions grew over time. After the Second World War, there was a major political and cultural storm over the "Coca Colonization" of France. Takes its name from the often-cited book by Jean Jacques Servan-Schreiber, published in 1967, which symbolized the ambiguous feelings of many Europeans toward U.S. investment. In other countries, U.S. management practices aroused antagonism.
涵蓋領域：
Social responsibility;Multinational corporations;Cross-cultural relations;Foreign subsidiaries;International business;Business history;Foreign investment;Globalization
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