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商品編號： 9-723-355 出版日期： 2022/10/03 作者姓名： Koning, Rembrand;Dadlani, Alicia 商品類別： Other 商品規格： 9p 再版日期： 地域： Kentucky;Ohio;United States 產業： Insurance industry 個案年度： 2022 -
商品敘述：
In May 2014, Alex Frommeyer, cofounder and CEO of Kentucky-based Beam Dental, a seed-stage startup that developed connected toothbrushes that tracked brushing habits, needed to decide which strategy to pitch to a venture capital firm. The first pitch deck played to the founders'' strengths as engineers and requested funds to develop a market-leading, next-generation connected toothbrush. The second pitch deck requested capital to start a dental insurance company, an industry in which the founders had limited knowledge, that would distribute the toothbrush and offer premium credits for healthy brushing habits. This case is the first case in a two-part series (second case 723-356), and there are two supplements (723-374 and 723-375) for this case.
涵蓋領域：
Entrepreneurial business strategy;Entrepreneurship;Start-ups;Strategy;Loans;Financing;Presentation skills;Product development
相關資料：
, (9-723-375), p, by Rembrand Koning, Alicia Dadlani
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