[ Tips ] 一分鐘使用導覽
商品編號： 9-723-352 出版日期： 2022/10/01 作者姓名： Koning, Rembrand;Dadlani, Alicia 商品類別： Other 商品規格： 19p 再版日期： 地域： Kentucky;United States;Washington, DC 產業： Retail and consumer goods 個案年度： 2022 - 2022
商品敘述：
In December 2018, Susan Tynan, founder and CEO of Framebridge, a four-year-old venture-backed startup that sold online custom framing, formulated plans for the future. Her vision was to revolutionize the $4 billion industry by making custom framing easy, transparent, and affordable by leveraging digital technology and automation. Early demand for the product was strong, and Framebridge began experimenting in retail. The company built a high-tech, robotics-driven manufacturing plant in Kentucky but struggled to achieve economies of scale. In the first part of this two-part series (B case 723-353), Tynan needed to decide whether to pivot her operations strategy or remain true to the tech-enabled robotics approach in which her backers had invested. Further, she had to determine her vision for retail and how this might impact the business model.
涵蓋領域：
Entrepreneurship;Operations and supply chain management;Start-ups;Strategy
相關資料：
哪些人也有訂購？