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> Birla Carbon Egypt: Building Soft Power in a Foreign Country

商品編號: 9-723-003
出版日期: 2022/07/28
作者姓名:
Friedman, Jeremy;Sen, Malini
商品類別: Other
商品規格: 32p

再版日期: 2022/09/02
地域: Africa;Asia;Egypt;Georgia (US state);India;United States
產業: Energy and natural resources sector;Plastics and rubber product manufacturing
個案年度: -  

 


商品敘述:

Birla Carbon, a flagship business of the nearly $60-billion global conglomerate and India-headquartered Aditya Birla Group (ABG), is one of the world''s top manufacturers and suppliers of high-quality carbon black. The largest among its 16 manufacturing plants is Birla Carbon Egypt (BCE), situated in the port city of Alexandria. BCE started its operations in 1994, to become the first carbon black manufacturing unit in Egypt and the Middle East. Over three decades it has grown to become a leading exporter in the region, playing a significant role in the Egyptian economy. However, the journey has not been without its challenges as BCE has tackled political unrest and frequent changes in government, besides growing concerns about pollution. Given Egypt''s recent volatile political history, would BCE be able to successfully continue to separate business from politics? More broadly, what would BCE''s success or failure mean on a global scale? As India seeks to grow into a great power, how would its economic footprint abroad distinguish it from other great powers? Could BCE represent a new, Indian version of FDI?


涵蓋領域:

Cross-cultural management;Disruptive innovation;Diversity and inclusion;Family businesses;Global strategy;Government;Managing uncertainty;Mergers and acquisitions;Organizational transformation;Organizational values;Politics;Risk management;Trade;Value creation


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