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商品編號： 9-722-398 出版日期： 2021/12/06 作者姓名： Yoffie, David B.;Gupta, Kriti;Punatar, Mehek;Sacheti, Poonam;Vijay, Poorvi 商品類別： Other 商品規格： 25p 再版日期： 2022/03/24 地域： 產業： Information technology industry 個案年度： 2014 - 2021
商品敘述：
In 2021, Slack was acquired by Salesforce. While widely viewed as the best corporate collaboration and messaging software, Slack was being challenged by Microsoft, which was giving away its competitive product, Microsoft Teams, for free with a subscription to Microsoft''s Office software suite. The purpose of this case is explore how to compete with "free." The case examines the advantages and disadvantages of bundling and how to build an enterprise software platform.
涵蓋領域：
Business expansion;Business models;Competitive strategy;Corporate strategy;Mergers and acquisitions;Software development and engineering;Strategy;Technology adoption lifecycle;Technology and analytics
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