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> Roku 2021

商品編號: 9-721-480
出版日期: 2021/05/06
作者姓名:
Yoffie, David B.;Fisher, Daniel
商品類別: Other
商品規格: 13p

再版日期:
地域:
產業: Broadcasting and streaming media industry;Media industry
個案年度: 2000 -  2021

 


商品敘述:

This case is used to explore the strategic concept of "look forward, reason back." Roku in 2021 is trying to figure out the future of television and streaming media. Students are asked to provide a vision for television and streaming media (that is, Look Forward) by the middle of the decade, and then reason back to the strategic choices it should take in 2021. Roku is well positioned, but industry and consumer habits are changing quickly, and Roku must decide whether to focus on creating its own exclusive content, focus on licensing its OS to TV manufacturers, and/or remain the "Switzerland" of the streaming media world, without competing with content players or TV OEMs.


涵蓋領域:

Decision making;Predictive analytics;Strategic planning;Strategy


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