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商品編號： 9-721-440 出版日期： 2021/03/26 作者姓名： Oberholzer-Gee, Felix;Schmidt, Sascha L.;Imoberdorf, Renate;Koppers, Sebastian 商品類別： Other 商品規格： 16p 再版日期： 地域： Germany 產業： Media, entertainment, and professional sports;Professional sports industry 個案年度： 2016 - 2021
商品敘述：
Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed "every game, every goal." In evaluating his company''s bid, Schmidt had to consider not only the intrinsic value of the media rights but also how his bidding strategy would influence competition in the German media industry. Was it a good idea to keep OTT players out of the market? What was the right amount to bid?
涵蓋領域：
Intellectual property
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