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商品編號： 9-720-454 出版日期： 2020/04/06 作者姓名： Yoffie, David B.;Fisher, Daniel 商品類別： Other 商品規格： 31p 再版日期： 地域： 產業： 個案年度： 1976 - 2020
商品敘述：
After a decade as CEO, Tim Cook is facing one of his biggest strategic transitions of his tenure. While Apple had performed spectacularly well under Cook, Apple''s core business was maturing. Sales of iPhones, iPads, and Macs were flat or down. However, Apple''s new hardware-Apple Watch and Airpods-as well as services were growing rapidly. This case explores Apple''s history and Cook''s strategic options for driving new hardware and services into Apple''s mainstream in the next decade.
涵蓋領域：
Business expansion;Competitive advantage;Computers and mobile devices;Leadership development;Market analysis;Market positioning;Product lines;Software development and engineering;Strategic planning
相關資料：
Case Teaching Note, (5-721-427), 11p, by David B. Yoffie
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