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商品編號： 9-720-410 出版日期： 2020/01/14 作者姓名： Rivkin, Jan W.;Herman, Kerry 商品類別： Other 商品規格： 24p 再版日期： 地域： Norway 產業： Travel and tourism industry 個案年度： -
商品敘述：
As this case opens in 2019, CEO Daniel Skjeldam and his team have successfully reinvigorated Hurtigruten, a storied but struggling Norwegian ferry and cruise operator, and have established it as the leading provider of polar expedition cruises. They now face a critical decision: should they expand beyond the polar regions and begin operating expedition cruises extensively in warm waters? The case introduces students to relative cost analysis; illustrates how a market can be structurally unattractive despite a current boom; and explores the logic of expanding from one segment of a market into other segments.
涵蓋領域：
Business expansion;Competitive strategy;Corporate social responsibility;Decision making;Diversification;Organizational change
相關資料：
Case Teaching Note, (5-721-360), 17p, by Jan W. Rivkin;Spreadsheet Supplement, (9-721-855), 0p, by Jan W. Rivkin, Kerry Herman
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