我的購物車 (0)
我的帳號資料
我的訂單紀錄
我的學校教授
我的學校課程

[ Tips ] 一分鐘使用導覽

搜尋 
請輸入欲查詢之關鍵字
 
  進階搜尋
依主題瀏覽 
依商品類型瀏覽 
依出版日期瀏覽 
依作者瀏覽(姓) 
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
V
W
Y
Z
銷售排行榜 
 您所選取的商品項目

> Facebook Fake News in the Post-Truth World

商品編號: 9-720-373
出版日期: 2019/09/03
作者姓名:
Wells, John R.;Winkler, Carole A.;Weinstock, Benjamin
商品類別: Other
商品規格: 32p

再版日期: 2019/09/25
地域: California;Russia;Silicon Valley;United States
產業: Advertising & public relations;Arts, entertainment & sports;Broadcasting;Games;Gaming;Information services;Law;Media;Media & telecommunications;Newspaper publishing;Publishing;Technology;Telecommunications;Web services
個案年度: 2003 -  2019

 


商品敘述:

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake news stories served up on Facebook''s Trending News Feed. Zuckerberg dismissed these claims as ""crazy,"" asserting that Facebook was a technology company, not a media company. In 2017, it was revealed that a Russian intelligence team had purchased 3,000 political ads on Facebook in an attempt to influence the 2016 US Presidential Election. Then, in March 2018, the public learned that Cambridge Analytica, a political consultancy, had used 87 million Facebook profiles obtained from scraping the site to affect the election. As a result, Zuckerberg was called to Congress to testify. In early 2019, Facebook announced the company was to merge its Facebook, Facebook Messenger, Instagram, and WhatsApp platforms and share data, but that this data would be more secure. The claim was greeted with much skepticism. To explain the move, Zuckerberg published a blog post, changing the company''s mission from making the world more open to achieving privacy-focused communications on its platform. Meanwhile, Facebook continued to struggle with fake news while expanding its service offering. In June 2019, it announced it was to launch Libra, a new global cryptocurrency for its 2.5 billion users around the world. There was little doubt of the scale of Zuckerberg''s ambitions.


涵蓋領域:

Acquisition;Advertising;Barriers to entry;Business & government relations;Business ethics;Business growth;Business history;Commercialization;Communication;Communication technologies;Community relations;Competition;Competitive advantage;Competitive strategy;Core purpose;Corporate social responsibility;Corporate strategy;Corporate ventures;Corruption;Crime;Crisis management;Cross-cultural management;Customization;Demographics;Diversification;Emotions;Employee beliefs;Expansion;Geographic segmentation;Goals;Government;Government regulations;Growth;Growth strategy;Headquarters;Horizontal integration;Human capital;Industry structure;Information management;Information technology;Innovation;International relations;Internet;Interpersonal communications;IPO;Knowledge transfer;Leadership development;Leadership styles;Management styles;Market entry;Market opportunities;Market segmentation;Marketing channels;Mergers & acquisitions;Mission statement;Monopolies;Network effects;Networking;Networks;Organizational change;Organizational culture;Organizational problems;Organizational structure;Personalization;Platforms;Political elections;Politics;Power and influence;Product adaptation;Product development;Product information management systems;Public opinion;Recruitment;Reputations;Revenues;Roles;Security;Smartphones;Social issues;Social marketing;Social media;Social networks;Software development;Strategic innovations;Strategy;Talent management;Teams;Technology;Trend analysis;Trust;Valuation;Values;Wireless technologies


相關資料: