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商品編號： 9-719-496 出版日期： 2019/04/16 作者姓名： Huang, Laura;Wu, Andy;Bao, Jiayi 商品類別： Entrepreneurship 商品規格： 16p 再版日期： 地域： 產業： E-commerce;Retail trade 個案年度： 2013 - 2018
商品敘述：
Boxed.com (""Boxed"") is an ambitious e-commerce retailer start-up, founded by visionary CEO Chieh Huang in 2013. From starting in Huang''s garage in 2013, to winning Emerging E-Retailer of the Year in 2016, to having 4 operational distribution centers in 2018, Boxed used a variety of strategies in order to gain customers and grow its presence. This case explores the journey that the scrappy, new entrant navigated as it competed against large, goliath players in an already established retail and e-commerce industry.
涵蓋領域：
Entrepreneurial management;Entrepreneurship;Leadership;Startup;Strategy;Success
相關資料：
Case Teaching Note, (5-720-399), 23p, by Laura Huang, Andy Wu
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