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商品編號: 9-719-465 出版日期: 2019/05/10 作者姓名: Mills, Karen;Rivkin, Jan W. 商品類別: Other 商品規格: 10p 再版日期: 地域: 產業: 個案年度: -
商品敘述:
Amazon''s initial request for proposals for a second headquarters (HQ2), released in September 2017, attracted great attention and, ultimately, proposals from 238 cities and regions in North America. This case discusses the company''s decision to split its HQ2 between two locations, and the ensuing response from local politicians and the public.
涵蓋領域:
Economic development;Headquarters;Incentives;Local government;Strategy
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