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商品編號： 9-719-430 出版日期： 2019/01/11 作者姓名： Nanda, Ashish;Van Den Steen, Eric;Wu, Andy;Boyar, Jeffrey;Bennett Slater, Bonnie 商品類別： Other 商品規格： 23p 再版日期： 2021/03/15 地域： 產業： Music industry;Broadcasting and streaming media industry 個案年度： -
商品敘述：
Established in 2007, by early 2014 SoundCloud already boasted the second largest number of active music listeners among all streaming services and was recognized as the go-to platform for new artists. Yet, its founders Alexander Ljung and Eric Wahlforss were questioning whether the firm should continue to focus on serving as a lab for emerging musical artists. They were wondering if the firm should instead enter the booming mainstream music-streaming market.
涵蓋領域：
Strategy;Growth strategy;Business expansion;Social media;Organizational culture;Business models;Organizational structure and design;Talent management;IT management
相關資料：
Case Teaching Note, (5-722-428), 17p, by Andy Wu, Ashish Nanda
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