[ Tips ] 一分鐘使用導覽
商品編號： 9-717-466 出版日期： 2017/01/27 作者姓名： Van Den Steen, Eric 商品類別： Other 商品規格： 27p 再版日期： 2022/02/04 地域： 產業： 個案年度： -
商品敘述：
This note gives students a systematic and comprehensive framework for analyzing and influencing market attractiveness. It pays explicit attention to value creation, complements, and the dynamics of market attractiveness. It also includes careful sub-frameworks for analyzing each driver, such as bargaining power or competitive intensity.
涵蓋領域：
Competitive forces;Marketing
相關資料：
哪些人也有訂購？