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商品編號: 9-715-423 出版日期: 2014/12/03 作者姓名: Porter, Michael E.;Kramer, Mark R.;Sesia, Aldo 商品類別: Other 商品規格: 21p 再版日期: 2021/07/21 地域: South Africa 產業: Insurance industry 個案年度: 2014 - 2014
商品敘述:
Discovery Ltd. is a South-African based insurance company. Started in the early 1990s, Discovery used behavioral economics and data collection to innovate in the health care insurance industry. Its founder Adrian Gore believed that the company''s products needed to not only make money but have a positive impact on society. Using its Vitality Wellness program as its strategic lynchpin, Discovery expanded into other insurance areas and financial services products and also entered new markets abroad. In late 2014, Gore and his team had to decide how to further develop the company and prioritize among many growth opportunities.
涵蓋領域:
Analytics and data science;Corporate social responsibility;Growth strategy;Health care and treatment;Value creation
相關資料:
Case Teaching Note, (5-719-444), 9p, by Mark R. Kramer
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