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商品編號： 9-706-422 出版日期： 2005/08/31 作者姓名： Khanna, Tarun;Palepu, Krishna G.;Carlsson, Kjell 商品類別： Other 商品規格： 17p 再版日期： 2007/08/27 地域： 產業： 個案年度： 1987 - 2004
商品敘述：
Emerging markets have attracted considerable attention and are likely to become an increasingly important political and economic force. They represent an enormous opportunity for entrepreneurs, multinationals, and investors but also pose a threat for products, jobs, and resources. They have the potential to redefine the way business is done in many industries but remain shrouded by myths. Provides an overview of the importance of emerging markets. Discusses the opportunities in and threats posed by emerging markets. Shows how studying emerging markets can provide new insights into business conglomerates, industry profitability, and corporate governance and discusses common perceptions and misconceptions of emerging markets.
涵蓋領域：
Emerging markets;Multinational corporations;Developing countries;Corporate strategy;International business;International finance;Foreign investment;Globalization
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