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 您所選取的商品項目

> Bertelsmann AG

商品編號: 9-703-405
出版日期: 2003/03/25
作者姓名:
Anand, Bharat N.;Rukstad, Michael G.
商品類別: Other
商品規格: 29p

再版日期: 2005/11/28
地域: Germany
產業: Telecom;Media, entertainment, and professional sports
個案年度: 2002 -  2002

 


商品敘述:

On July 28, 2002, Bertelsmann announced the firing of its CEO, Thomas Middelhoff, in a move that surprised industry observers, analysts, and many employees. Bertelsmann, a privately held company headquartered in Germany, was one of the largest global media conglomerates, with businesses spanning book publishing, printing, music, and television. Between 1998 and 2002, Middelhoff had initiated a series of strategic initiatives aimed at fostering greater integration among its diverse business units and strengthening their competitive positions, articulated a series of guidelines that would reevaluate Bertelsmann''s portfolio mix, and looked to prepare Bertelsmann for a transition to a planned initial public offering in 2005. This case describes these initiatives in detail and the decision of the supervisory board to effect a change in leadership. The new CEO, Gunter Thielen, had to decide whether to effect a fundamental shift in the company''s corporate strategy or a more modest reinterpretation of the course charted by Middelhoff. Includes color exhibits.


涵蓋領域:

Change management;Developing employees;Incubators;IPOs;Leadership development;Corporate strategy;Strategy execution;International business;Media relations;Termination;Cross-functional management


相關資料:

Case Teaching Note, (5-705-417), 14p, by Bharat N. Anand, Michael G. Rukstad