[ Tips ] 一分鐘使用導覽
商品編號： 9-703-022 出版日期： 2003/02/20 作者姓名： Abdelal, Rawi;Alfaro, Laura;Laschinger, Brett 商品類別： Other 商品規格： 24p 再版日期： 2003/05/08 地域： Canada;Brazil 產業： Aerospace and defense sector 個案年度： 1990 - 2000
商品敘述：
In less than a decade, Bombardier had grown from a medium-size Canadian company to a highly profitable global player largely on the strength of the introduction of a new generation of regional jet and successfully marketing its product to airlines around the world. Events taking place on the other side of the globe, however, threatened Bombardier''s hard-earned success. A nasty trade dispute with Brazilian rival Embraer was dragging on into its fifth year with no end in sight. Recent developments in the dispute at the WTO were forcing CEO Robert Brown and his team to decide on a strategy for what could very well turn out to be the most critical year in the company''s history.
涵蓋領域：
Business and government relations;Globalization;International business;International trade;Manufacturing processes;Strategic planning;Trade
相關資料：
哪些人也有訂購？