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商品編號: 9-622-097 出版日期: 2022/03/17 作者姓名: McDonald, Rory 商品類別: Operations management 商品規格: 30p 再版日期: 地域: 產業: 個案年度: -
商品敘述:
This Note introduces a module of cases used at Harvard Business School to teach fundamental concepts about navigating nascent industries and product categories. It elaborates a set of ''innovation tensions'' that managers must address in these domains. In connecting the cases to scholarly research on nascent industries (including research by the author), the module builds out a structured process for identifying the tensions and proposes product-strategy sequences and operational processes for resolving them effectively. It concludes by describing core ideas an instructor can teach via the module''s six case studies.
涵蓋領域:
Technology and analytics
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