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> Lexoo: Building a Long-Lasting Platform (Abridged)

商品編號: 9-622-043
出版日期: 2021/08/10
作者姓名:
Farronato, Chiara;Corsi, Elena
商品類別: Operations management
商品規格: 14p

再版日期:
地域: United Kingdom
產業: Legal services industry
個案年度: 2014 -  2018

 


商品敘述:

Lexoo, a UK-based online marketplace for legal services, was facing the strategic choice of how to grow from early start-up to mature platform. Daniel van Binsbergen, Lexoo''s CEO, and web developer Chris O''Sullivan, CTO, had set up Lexoo to help Small and Medium-Sized Enterprises (SMEs) to find legal advice at low prices. At the time of the case in 2018, Lexoo had just started attracting larger companies in need of specialized legal advice as new customers. Larger companies had higher value and more frequent needs. Lexoo could become their "go-to" place across a broad range of legal services. Nevertheless, larger companies also required a more personalized approach and were more difficult to acquire than SMEs. Van Binsbergen and O''Sullivan were debating whether Lexoo should diversify to serve both SMEs and larger companies, or whether to pivot their focus toward larger companies altogether.


涵蓋領域:

Entrepreneurship;Growth strategy;Information systems;Operations strategy;Technology and analytics


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