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商品編號： 9-621-107 出版日期： 2021/04/05 作者姓名： Farronato, Chiara;Horton, John J;Lobb, Annelena;Kelley, Julia 商品類別： Operations management 商品規格： 11p 再版日期： 2021/07/27 地域： Central America and Caribbean;Michigan 產業： Apparel accessories 個案年度： 2015 - 2019
商品敘述：
Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust secondary market that bore similarities to the stock market. Inspired by these similarities, StockX''s co-founders created a secondary platform that tracked sneaker resale prices over time and that emphasized authenticity, anonymity, and transparency. In 2017, StockX began to experiment with ways to expand from the secondary market into the primary market, using a new type of online auction known as an initial product offering (IPO). Based on the results of its first IPOs, was StockX on the right track with its strategy to expand into the primary market?
涵蓋領域：
Analytics and data science;Consumer behavior;Consumer markets;Financial markets;Marketing;Negotiation strategies;Supply and demand
相關資料：
Spreadsheet Supplement, (9-620-711), 0p, by Chiara Farronato, John J Horton, Annelena Lobb, Julia Kelley;Case Teaching Note, (5-621-108), 41p, by Chiara Farronato
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