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> Buy Online, Pickup in Store: Vice President of Store Operations Supplement

商品編號: 9-621-105
出版日期: 2021/04/15
作者姓名:
Moreno, Antonio;Gallino, Santiago;Klopfenstein, Amy
商品類別: Operations management
商品規格: 7p

再版日期:
地域: Canada;United States
產業: Apparel accessories;Retail & Consumer Goods
個案年度: 2018 -  2019

 


商品敘述:

In April 2019, Sylvia VP of Store Operations Axley Vega must review an analysis of her department''s sales data to determine the impact of the company''s Buy Online, Pickup in Store (BOPS) program. BOPS implementation created significant problems for the store operations team, including an increased workload for store associates without additional compensation, difficulties managing the fulfillment demands of the program, and declining customer satisfaction. As she prepares for a meeting with CEO Sylvia Coparella and VP of E-commerce Charla Limont, Vega must determine whether BOPS has helped or harmed her department. She must also decide whether to recommend the program continue, continue with significant changes, or discontinue.


涵蓋領域:

Infrastructure;Logistics;Operations and processes;Process analysis;Service management


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