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商品編號： 9-620-039 出版日期： 2019/08/23 作者姓名： McDonald, Rory;Mnookin, Allison;Mogosanu, Iuliana 商品類別： Marketing 商品規格： 17p 再版日期： 2021/01/11 地域： 產業： Travel and tourism industry 個案年度： -
商品敘述：
As he seeks to place the division he leads on a firm footing for the future, Tom Staggs, chairman of Walt Disney Parks and Resorts, is considering a range of investments designed to either upgrade the guest experience in the company''s existing parks or to expand access to "the Disney magic" beyond the company''s current efforts. The case invites students to reflect on the "job to be done" that the parks perform for their guests, as well as on how far Disney can go to accommodate those for whom the parks are out of reach while still maintaining a premium experience.
涵蓋領域：
Marketing;Customer experience;Business models;Business expansion;Organizational culture;Operations strategy;Organizational change;Brand management;Growth strategy;Competitive strategy
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