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商品編號： 9-619-085 出版日期： 2019/07/22 作者姓名： McDonald, Rory;Billaud, Emilie;Dessain, Vincent 商品類別： Operations management 商品規格： 23p 再版日期： 2019/09/13 地域： France 產業： Film and video industry;Retail and consumer goods;Video game industry 個案年度： 2018 - 2018
商品敘述：
In 2018, Henri Seydoux, CEO and Founder of Parrot, believed that his company was at an inflection point in its history. Parrot had been a European leader in consumer electronics since the 1990s, first developing Bluetooth kits for cars before moving on to electronic toys and, significantly, the AR Drone in 2010 - a remote-controlled quadcopter that was way ahead of its time. In the years that followed, Parrot''s sales volumes and popularity quickly increased. But new players were entering the market. Giant Chinese rival DJI, in particular, aggressively lowered its prices, forcing weaker companies out of the market. If Parrot was to survive the shakeout, Seydoux would have to figure out how to compete in an industry where even well-capitalized companies were collapsing. The questions that he faced were both strategic and urgent. Where to compete and how to win?
涵蓋領域：
Business communication;Change management;Competitive advantage;Corporate strategy;Disruptive innovation;Economic forecasting;Entrepreneurship;Operations and supply chain management;Technology and analytics
相關資料：
Case Teaching Note, (5-621-024), 24p, by Rory McDonald, Matt Higgins, Anibha Singh
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