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商品編號： 9-619-052 出版日期： 2019/02/23 作者姓名： Shih, Willy 商品類別： Other 商品規格： 14p 再版日期： 2021/11/17 地域： United States 產業： Film and video industry 個案年度： 2016 - 2017
商品敘述：
Mitch Lowe, the CEO of MoviePass, was having trouble convincing people of the viability of the company''s business model. The company was building a multi-sided platform, and was planning to extract value from increasing traffic to movie theaters through a number of mechanisms. It also appeared to making assumptions around its flat-rate pricing model. By making some assumptions, this case affords an opportunity for students to practice with discovery-driven planning.
涵蓋領域：
Business communication;Business growth;Business models;Start-ups
相關資料：
Case Teaching Note, (5-620-023), 16p, by Willy Shih
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