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> Flashion: Art vs. Science in Fashion Retailing

商品編號: 9-617-059
出版日期: 2017/03/27
作者姓名:
Ferreira, Kris;Lakhani, Karim R.
商品類別: Operations management
商品規格: 13p

再版日期: 2022/03/18
地域: United States
產業: E-commerce industry;Retail trade
個案年度: 2017 -  2017

 


商品敘述:

Kate Wilson, retail analytics manager at Flashion-a fashion flash-sale site-is tasked with developing analytics to optimize pricing for first-exposure products on the site. Many in the industry have relied on years of experience and intuition to determine pricing, can Wilson provide new insights?


涵蓋領域:

Decision making;Internet;Operations strategy;Pricing strategy;Service management;Predictive analytics


相關資料:

Spreadsheet Supplement, (9-621-712), 0p, by Kris Ferreira;
Case Teaching Note, (5-622-006), 31p, by Kris Ferreira