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商品編號： 9-617-047 出版日期： 2017/01/30 作者姓名： Zhu, Feng;Acocella, Angela 商品類別： Operations management 商品規格： 3p 再版日期： 2019/08/22 地域： 產業： Retail and consumer goods 個案年度： -
商品敘述：
Three years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com''s third-party Marketplace and online sales expanded rapidly. Over time, X Fire noticed that products of which it had once been the only seller were now being sold by Amazon straight from X Fire''s suppliers, effectively cutting X Fire out. Amazon was also ignoring the minimum advertised price (MAP) set by manufacturers. How should X Fire defend itself? Now Amazon representatives were approaching X Fire to encourage them to sell on Amazon''s smaller but growing Canadian Marketplace. How should X Fire respond to this opportunity?
涵蓋領域：
Competitive strategy;Operations strategy;Information systems;Small and medium-sized enterprises;Web-based technologies
相關資料：
Case Teaching Note, (5-619-072), 27p, by Feng Zhu;Video Supplement, (9-620-706), 0p, by Willy Shih, Feng Zhu
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