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 您所選取的商品項目

> Zalora: Data-Driven Pricing Recommendations

商品編號: 9-523-032
出版日期: 2022/08/19
作者姓名:
Israeli, Ayelet
商品類別: Marketing
商品規格: 6p

再版日期:
地域: Singapore
產業: Apparel accessories;Apparel industry;E-commerce industry;Retail trade
個案年度: -  

 


商品敘述:

This exercise can be used in conjunction with the main case "Zalora: Data-Driven Pricing" to facilitate class discussion without requiring data analysis from the students. Instead, the exercise presesnts reports that were created by the data science team to answer the pricing question presented in the case. The students analyze those reports to facilitate learnings about data genertaing process, descriptive analysis, statistical analysis, and other aspects important for data driven decision making.


涵蓋領域:

Analytics and data science;Data management;Entrepreneurship;Exercise and nutrition;Internet;Marketing;Pricing strategy;Revenue management;Start-ups;Strategy


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