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商品編號： 9-522-077 出版日期： 2022/03/21 作者姓名： Chung, Doug J.;Koo, Kay R. 商品類別： Marketing 商品規格： 43p 再版日期： 地域： Asia;South Korea;Japan;China 產業： Media, entertainment, and professional sports;Music industry;Recreation and fitness industry 個案年度： 2013 - 2022
商品敘述：
The South Korean K-pop band, BTS, is shattering linguistic boundaries and reshaping the global music industry. BTS became the first band in Billboard history to simultaneously top the Billboard Artist 100, Billboard Hot 100, and Billboard 200; and the sixth act to have four Billboard Hot 100 No. 1 singles in less than a year. A critical component of BTS''s success has been the efforts of a vast network of very dedicated fans called the ARMY. How did BTS build and grow its devoted global fanbase? Could other artists or even businesses follow BTS''s lead?
涵蓋領域：
Marketing;Strategy;Globalization
相關資料：
, (9-523-031), p, by Doug J. Chung, Kay R. Koo
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