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商品編號： 9-522-059 出版日期： 2022/05/27 作者姓名： Amano, Tomomichi;Ofek, Elie;Cheng, Mengjie;Klopfenstein, Amy 商品類別： Marketing 商品規格： 12p 再版日期： 地域： United States 產業： Advertising industry;Food and beverage sector 個案年度： 2020 - 2020
商品敘述：
This case reveals the events that took place after the conclusion of the case "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." After reviewing Mekanism''s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed storyboards were not the right direction for the campaign, and requested that Mekanism develop a second round of storyboards. At the conclusion of the (B) case, TWG leaders must decide whether to choose one of the new storyboard sets, revisit one of the previous ideas, or request yet another iteration of the pitch.
涵蓋領域：
Branding;Digital marketing;Marketing;Marketing communications;Marketing strategy;Product positioning;Social marketing;Strategy
相關資料：
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