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商品編號： 9-522-047 出版日期： 2021/11/03 作者姓名： Israeli, Ayelet 商品類別： Marketing 商品規格： 2p 再版日期： 2021/12/07 地域： Italy 產業： AI, big data, and cloud computing industry;Retail and consumer goods;Retail trade 個案年度： 2019 -
商品敘述：
This case supplements the "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion" case, and provides major highlights on what happened at the company since the first case.
涵蓋領域：
Advertising campaigns;Advertising media;AI and machine learning;Algorithms;Analytics and data science;Budgets and budgeting;Business analysis;Digital marketing;Marketing;Marketing strategy;Organizational transformation;Pricing strategy;Sales promotions;Strategy
相關資料：
, (9-523-020), p, by Ayelet Israeli
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