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> Project Maji: Pricing Water in Sub-Saharan Africa

商品編號: 9-522-043
出版日期: 2021/10/06
作者姓名:
Ofek, Elie;Bertini, Marco;Botha, Dilyana Karadzhova;Cekin, Esel
商品類別: Marketing
商品規格: 28p

再版日期: 2022/01/20
地域: Africa;United Arab Emirates
產業: Green energy industry
個案年度: 2015 -  2021

 


商品敘述:

In July 2021, Sunil Lalvani, founder and CEO of Project Maji, a non-profit social enterprise headquartered in Dubai that had already provided sustainable, clean water solutions to 80,000 people living in rural communities across Ghana and Kenya, was facing an important decision. Traditionally, fees collected from community members covered the operating and maintenance costs of the solar-powered water kiosks, while donations paid the initial capital expenditure and setup costs. Yet Lalvani needed a more scalable financing solution to reach a hefty goal: impacting 1 million lives by 2025. Serving larger, more affluent peri-urban communities was a viable alternative, as the additional revenue could be channeled to rural projects. Thus, Lalvani and his team worked on a pilot for three peri-urban sites and looked to Danone Communities, a venture capital fund that invested in social businesses, to provide a loan. The team mapped out a feasible system, but debated what fees to charge residents. A low price meant that Project Maji would pay off the loan for the first four years, and only then start accumulating funds to support its activities in rural areas. This would delay scaling. Alternatively, a high price, coupled with an offer to establish direct connections in more well-off households, would allow Project Maji to generate excess earned revenue from the get-go, but it would also raise questions of equitability. All of this weighed on Lalvani as he pondered what price point to include in the investment proposal.


涵蓋領域:

Decision making;Growth strategy;Nonprofit organizations;Pricing strategy;Project management;Social enterprise


相關資料:

Case Teaching Note, (5-522-107), 30p, by Elie Ofek;
Spreadsheet Supplement, (9-522-719), 0p, by Elie Ofek