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商品編號: 9-521-069 出版日期: 2021/02/09 作者姓名: Israeli, Ayelet;Merkrebs, Jamie 商品類別: Marketing 商品規格: 17p 再版日期: 2021/03/15 地域: New York;North America;United States 產業: E-commerce industry;Mobile devices and personal computers;Peer-to-peer services;Retail and consumer goods;Retail trade 個案年度: 2020 - 2020
商品敘述:
AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120 billion furniture market, despite its complexity and high costs. The co-founders were looking at different options to scale: working to convert sellers into buyers and vice versa, finding superusers that would fuel the supply for their platform, expand to new markets, rebrand with a sustainability focus. What is the best way for them to scale?
涵蓋領域:
Advertising;Consumer behavior;Customer relationship management;Digital marketing;Entrepreneurship;Growth strategy;Internet;Marketing;Marketing channels;Marketing strategy;Mergers and acquisitions;Strategy;Technology and analytics
相關資料:
Case Teaching Note, (5-522-078), 10p, by Ayelet Israeli
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