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> AptDeco: Circular Economy Furniture Marketplace

商品編號: 9-521-069
出版日期: 2021/02/09
作者姓名:
Israeli, Ayelet;Merkrebs, Jamie
商品類別: Marketing
商品規格: 17p

再版日期: 2021/03/15
地域: New York;North America;United States
產業: E-commerce industry;Mobile devices and personal computers;Peer-to-peer services;Retail and consumer goods;Retail trade
個案年度: 2020 -  2020

 


商品敘述:

AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120 billion furniture market, despite its complexity and high costs. The co-founders were looking at different options to scale: working to convert sellers into buyers and vice versa, finding superusers that would fuel the supply for their platform, expand to new markets, rebrand with a sustainability focus. What is the best way for them to scale?


涵蓋領域:

Advertising;Consumer behavior;Customer relationship management;Digital marketing;Entrepreneurship;Growth strategy;Internet;Marketing;Marketing channels;Marketing strategy;Mergers and acquisitions;Strategy;Technology and analytics


相關資料:

Case Teaching Note, (5-522-078), 10p, by Ayelet Israeli