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商品編號： 9-520-060 出版日期： 2020/01/07 作者姓名： Gupta, Sunil 商品類別： Marketing 商品規格： 11p 再版日期： 2020/05/01 地域： 產業： 個案年度： -
商品敘述：
Recent years have seen the dramatic rise of direct-to-consumer (DTC) brands by several startups. Many of these brands, such as Dollar Shave Club, Harry''s, Glossier, and Allbirds, entered mature markets dominated by established companies, and yet they grew rapidly to attain valuations over $1 billion. At the same time, some DTC brands such as Casper saw a significant drop in their valuations after going public. Are these DTC brands fads or the dawn of a new era? And how should incumbents respond?
涵蓋領域：
Branding;Digital marketing;Start-ups
相關資料：
, (9-520-118), 13p, by Sunil Gupta
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