[ Tips ] 一分鐘使用導覽
商品編號： 9-520-015 出版日期： 2019/07/22 作者姓名： Amano, Tomomichi;Narayandas, Das;Herman, Kerry 商品類別： Marketing 商品規格： 10p 再版日期： 地域： 產業： Food and beverage sector 個案年度： -
商品敘述：
Launched in 1981 as an "all occasion" sparkling water brand, LaCroix Sparkling Water has had a number of ups and downs as a brand. After being purchased by National Beverage in 1996, the brand was re-positioned as a new, colorful, fun alternative to the other sparkling water players at the time. As time passed; however, the brand was faced with internal turmoil as well as shifting customer expectations. How did LaCroix react to change both within the company and within the industry?
涵蓋領域：
Marketing
相關資料：
哪些人也有訂購？