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商品編號： 9-511-067 出版日期： 2011/02/01 作者姓名： Rangan, V. Kasturi;Sinha, Mona 商品類別： Other 商品規格： 25p 再版日期： 2021/03/25 地域： India 產業： 個案年度： 2010 -
商品敘述：
The case asks students to formulate a strategy to respond to various competitive threats to its Pureit Water purifier, launched in 2008, targeted at millions of low-income Indian consumers who did not have access to safe drinking water. The case describes in detail the product development and launch process that required HUL, the $3.5 billion Indian subsidiary, to innovate on many different fronts. It details competitive actions since the launch to set the stage for what the company should do next.
涵蓋領域：
Competitive strategy;Corporate social responsibility;Marketing strategy;Multinational corporations;Product development
相關資料：
Case Teaching Note, (5-520-069), 12p, by V. Kasturi Rangan
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