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商品編號： 9-509-041 出版日期： 2008/11/25 作者姓名： Keinan, Anat;Avery, Jill 商品類別： Marketing 商品規格： 8p 再版日期： 2022/07/29 地域： 產業： 個案年度： -
商品敘述：
For many firms, the brands associated with their products and/or services are their most valuable assets, and, hence, much management attention is given to designing, communicating, nurturing, and protecting them. This note is designed to provide an understanding of brand management strategies firms use to build, sustain, and leverage their brands.
涵蓋領域：
Branding;Marketing;Organizational values
相關資料：
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