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商品編號: 9-507-074 出版日期: 2007/06/29 作者姓名: Narayandas, Das;Beyersdorfer, Daniela 商品類別: Other 商品規格: 24p 再版日期: 2008/02/11 地域: Sweden 產業: Telecom 個案年度: 2003 - 2003
商品敘述:
After its dramatic corporate turnaround, the Swedish telecom infrastructure company Ericsson hires a new CEO to bring the former Swedish flagship company back on track. Puts students in the shoes of Carl-Henric Svanberg, an industry outsider and CEO of locks group Assy Abloy, who does not hesitate a moment when he gets the call in early 2003. Looks back on the reasons for Ericsson''s current situation and the recent restructuring programs that cut the company''s staff and operating expenses in half. Presents Svanberg''s vision for how to re-energize the ailing company and reach profitability once again, and gives students the opportunity to debate these issues.
涵蓋領域:
Management philosophy;Cross-functional management;Change management;Executives;Downsizing
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