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> Forecasting the Adoption of a New Product

商品編號: 9-505-062
出版日期: 2005/02/15
作者姓名:
Ofek, Elie
商品類別: Marketing
商品規格: 18p

再版日期: 2016/11/22
地域:
產業:
個案年度: -  

 


商品敘述:

Provides tools and methodologies that allow forecasting demand for innovative new products. Highlights the Bass model--the theory behind it and ways to determine its parameters. Provides a detailed example of how to use the Bass model to forecast demand for satellite radio. Also covers ways to incorporate marketing mix variables and competition and explores the impact of these factors on the adoption and diffusion of an innovation. Finally, illustrates how to construct forecasts when early sales data are available via data-driven forecasting models.


涵蓋領域:

Competitive strategy;Consumer markets;Economic forecasting;Innovation;Marketing management;Marketing strategy


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