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> Akira Fukabori and Kevin Kajitani at avatarin (A)

商品編號: 9-421-089
出版日期: 2021/06/01
作者姓名:
Hill, Linda A.;Tedards, Emily
商品類別: General management
商品規格: 45p

再版日期:
地域: Asia;Japan
產業: Aerospace and defense sector;Airline industry;Robotics and automation industry;Transportation and distribution
個案年度: 2016 -  2020

 


商品敘述:

In 2016, Akira Fukabori and Kevin Kajitani, aeronautical engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization and digital connectivity, those who lived in far-remote villages or impoverished urban areas could not access high quality education or healthcare. They believed that with a faster, cheaper mode of transportation, they could democratize the world''s resources-bring the right people or resources together to the right places at the right time. Although teleportation was still the "stuff of science-fiction," teleporting human consciousness and skills to remote locations through robots was not. Their vision was to build an "avatar service platform"-a global infrastructure of general-purpose avatar robots that humans could rent, like Uber or AirBnB, to perform surgery, defuse a bomb, visit elderly grandparents, attend school, or vacation in distant physical environments. In Akira and Kevin''s eyes, ANA was in the mobility business, not just the airline business. They influenced senior management to invest $22 million to fund the ANA AVATAR XPRIZE and, with ANA''s support, built a global avatar ecosystem of technologists, start-ups, corporates, non-profits, and government, including the Japanese Aerospace Exploration Agency. As they worked to advance the technology and regulatory landscape, they also generated demand for avatar services-for that, they needed to change the mindset of the general public. By 2020, the "ANA AVATAR" program, as they called it, had made significant progress, and Akira and Kevin initiated the process to spin out of ANA, and launch a start-up, "avatarin." Then, COVID-19 upended reality. The years they thought it would take to create widespread demand for avatar-enabled telepresence had evaporated. Now, the question was, how should they deploy their start-up team to meet the humanitarian need, investor, and partner expectations? How should they respond to the demands of this unprecedented moment in human history?


涵蓋領域:

Change management;Collaboration and teams;Covid;Diversity and inclusion;Enterprise agility;Entrepreneurship;Experimentation;Global teams;Government;Impact investing;Management;Leading change;Open innovation;Organizational behavior;Organizational culture;Partnerships;Personal purpose and values;Public-private partnerships;Service innovation;Start-ups;Strategic alignment;Strategy


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