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商品編號： 9-420-092 出版日期： 2020/01/19 作者姓名： Battilana, Julie;Costas, Ruth;Kimsey, Marissa;Zogbi, Priscilla 商品類別： Other 商品規格： 21p 再版日期： 地域： Brazil 產業： 個案年度： 2001 - 2019
商品敘述：
Brothers Andr and Daniel Albuquerque founded the company Terra Nova in 2001 to mediate land disputes between poor families illegally living in urban areas and the official landowners-with the aspiration to improve the lives of the poor. A business-led approach to the issue, like Terra Nova''s, was innovative and contested amid the widespread belief that land disputes fell solely within the public sector''s purview. After struggling to develop a viable business model, the company received support from impact investing firm MOV Investimentos. By 2019, Terra Nova finally broke even and was exploring opportunities for scaling. But its leaders had to decide the right expansion model for the social business.
涵蓋領域：
Asset management;Business and government relations;Infrastructure and urban development;Management philosophy;Managing conflicts;Mission statements;Negotiation strategies;Power and influence;Social and global issues;Social entrepreneurship
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