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商品編號： 9-420-033 出版日期： 2019/09/26 作者姓名： Groysberg, Boris;Lobb, Annelena;Mehta, Sarah 商品類別： Entrepreneurship 商品規格： 25p 再版日期： 地域： United States 產業： Music industry 個案年度： 2001 - 2019
商品敘述：
This case explores the life and career of Alicia Keys, the 15-time Grammy winning singer-songwriter and producer. Set in 2019, it covers the evolution of Keys''s 18-year musical career and additional passions, including acting, entrepreneurship, social justice activism, and collecting art with her husband, rapper and music producer Swizz Beatz. Now a mother of two young sons and with no intentions of slowing down, Keys considers what the next phase of her life and career might hold. This case would be useful for students studying the music and entertainment industry. It also holds relevance for executives approaching the peak of their career and looking to make more deliberate decisions about time management and prioritization.
涵蓋領域：
Business communication;Corporate strategy;Entrepreneurship;Time management
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